Guest Accommodation: Diamond Ratings Summary

The VisitBritain quality standards for guest accommodation in England is denoted by a diamond rating. The diamond ratings reflect consumer expectations of the sector, with quality seen as more important to visitors than facilities and services. As a result, establishments are required to meet progressively higher standards of quality, cleanliness and guest care as they move up the scale.

guest accommodation will have:

• an acceptable overall level of quality, offering, as a minimum, a full cooked or continental breakfast. Other meals, where provided, will be freshly prepared.

guest accommodation will have (in addition to what is provided at One Diamond guest accommodation):

• a good, overall level of quality and comfort, with greater emphasis on guest care in all areas.

guest accommodation will have (in addition to what is provided at Two Diamond guest accommodation):

• a very good overall level of quality
• comfortable and well maintained bedrooms
• a good choice of quality items available for breakfast
• customer care and all-round comfort.

guest accommodation will have (in addition to what is provided at Three Diamond guest accommodation):

• an excellent overall level of quality in all areas
• customer care and attention to detail evident in all areas.

guest accommodation will have (in addition to what is provided at Four Diamond guest accommodation):

• an exceptional overall level of quality. For example, high quality furniture, excellent interior design
• outstanding customer care, anticipating every need.